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Brief In Mexico, due to the size and growth rate of childhood overweight and obesity, the food and beverages companies jointly developed a code called PABI Code (Code of Self-Regulation of Food and Non Alcoholic Drinks, aimed at children) whose main objectives are to promote proper nutrition, physical activity and development of healthy habits. Execution A redesign of the pack was made, that included the web address of the site (snax.com.mx). Various online channels used by children were taken into account, including Google,YouTube, Facebook, MSN Messenger and Nickelodeon, showing excellent results. Outcome In a period of 2 months, we obtained an average of 3,990.75 views per day, and 3,669.87 unique visitors per day. The average stay of visitors was 2 and half minutes per visit.Brandchannel:-Visits: 239,445-Unique Visitors: 220,192-Page views: 334,623-Pages/Visit: 1.40-Avg. Visit Duration: 00:02:34-% New Visits: 91.82%