Hi! I'm Gummy.
Mexican copywriter & Creative Director addicted to sports and Family Guy. Welcome to my portfolio.
Mexican copywriter & Creative Director addicted to sports and Family Guy. Welcome to my portfolio.
It’s been more than 15 years since I joined my first agency, Y&R. From day one, I’ve never lost my passion for learning — a drive that took me to BBDO, then JWT, then back to BBDO. Later, I worked at Publicis Worldwide, and now I’m the Creative Manager of the in-house agency for Mexico’s flagship airline: Aeroméxico.
My current role goes beyond leading teams to conceptualize, create, and produce integrated campaigns with a strategic focus and a strong digital orientation. It also involves connecting different marketing areas to deliver top-level executions.
I like to let the people on those teams be themselves, because that’s how you get honest messages that real people can truly connect with.
Our work has been recognized with lions, pencils, raised hands, wings, circles, eyes, waves…
But without a doubt, the greatest reward has been working alongside so many good, talented, and amazing people over the years — and that’s what I love the most.
But without a doubt, the greatest reward has been working alongside so many good, talented, and amazing people over the years — and that’s what I love the most.
The answer to any brief is always in the people.
If you’d like to work with me, just let me know
If you’d like to work with me, just let me know